Prime Reno was founded by Victor C., a renovation and painting professional with more than 22 years of hands-on experience, shaped by both international exposure and long-standing roots in Salt Lake City.

Victor began his career in a family-run painting business, where discipline, preparation, and accountability were foundational. A formative year working in London, UK expanded his technical approach—introducing advanced finishing techniques, strict regulatory standards, and a deeper respect for precision in the built environment. Sixteen years ago, he brought those principles to Salt Lake City, establishing a practice grounded in quality, and reliability.

What started as a focused painting operation grew organically through referrals and repeat clients. Homeowners and businesses came to rely on Victor not only for execution, but for guidance—trusting him to deliver exactly what was promised and to recommend the right professionals when a project extended beyond his scope. As client needs evolved, Victor invested in additional training and experience, expanding into renovation work. Over the past five years, this evolution led to the transition from Genius Painters to Prime Reno, now offering home renovation, basement projects, commercial work, alongside the painting services that established the company’s reputation.

Today, Prime Reno continues to operate with the same values that defined its beginnings: craftsmanship, disciplined execution, transparency, and long-term client satisfaction. Every project is approached with care, intention, and respect for the people who live and work in the spaces we build.